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You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

Are you someone who can help make a Purple Cow?

Fast Company magazine and Seth Godin, author of the New York Times bestseller Purple Cow, are compiling a source book of the top 500 companies and freelancers that can help their client be remarkable. Click here to apply and be listed in this free sourcebook in 2005.

Click here to get this year's edition for FREE!




 We all have our favorite products, services, and tools that we use at work every day. Things we come back to time and time again. Things we swear by. And things we can't work without. The Pilot G-2 pen. Moleskin notebooks. The Apple iSight camera. But we don't just work with products. We work with people. Teams. Companies.

If your company is stuck, if you're trying to make some great stuff but just can't get it done, maybe you need some fresh ideas. After all, you can't make a Purple Cow without a bull!

For a second time, Seth Godin and Fast Company magazine are going on...

A WORLDWIDE SEARCH.

We are looking for the very best:
  • Copywriters
  • Brainstormers
  • Prototypers
  • Designers
  • Off-site venues
  • Artists
  • BrandName Namers
  • Logo Designers
  • Inventors
  • Packaging Gurus
  • Printers
  • Videographers (industrial)
  • Musicians (jingles)
  • Trend Analysts
  • Ad Agencies
Anyone who can help an organization create a Purple Cow is fair game. We want to find companies and freelancers that help their clients be remarkable.

If you are one of the 500 that are picked, I'll include you for free in my the second edition of an eBook, coming out in 2005. I expect it will reach about a million people. This is going to be the one and only sourcebook for finding the catalyst an organization needs to create truly great stuff.

To apply for the 2005 edition, click here.
To get this year's edition FREE, click here.


It's hard for me to imagine a better way to build your business. Did I mention that it is totally free to be included? No charge. No catch.

Please forward this, link to this, or otherwise spread the word.
Thanks.


© 2003-2004 Seth Godin.