name: Hal Spice
state: CA / USA
comments: This is the best business book of the year, and one of
the best I have read. It is required reading for all members of Delta
Venture Partners, and also required reading for all our clients - No
reading, no funding!
Take Leo Burnett,
David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and
shave their heads. What's left? Seth Godin.
- Jay Levinson, author of Guerrilla Marketing
can make or break a business in the net economy. This book outlines
effective strategies to let your customers do your best marketing for
you. Well worth a read.
name: Keith R.
state: San Francisco, CA
comments: Just like Godin's earlier "Permission Marketing" book,
I devoured "Unleashing the Ideavirus" in a single sitting. What a great
source of inspiration and practical ideas about viral marketing. Extremely
thought provoking... Thanks, Seth, for making this book available for
free on the net! Take the time to read this manifesto -- it's the best
free thing you'll read this week.
From: Doc Searls
To: Seth Godin Date: Monday, July 17, 2000 1:42 PM
Subject: A blurb for you I just got infected by the Ideavirus book
news, and dude, you have done it again. Mazeltof! "Seth not only gets
it, he gives it as well. Unleashing the Ideavirus is living, livid,
- Doc Searls,
co-author, The Cluetrain Manifesto
comments: The internet is such a powerful medium - yet most companies
fail to harness its true power. For instance online editions of magazines
are exactly the same as the print medium. Unless this changes, and organizations
start putting up better websites the ideavirus is just not going to
This is exactly what we are discussing at http://memes.org -- and you
are doing it the right way and may you "tip" very soon and often!
posted to the
Cluetrain list at topica.com.... While I should be doing something
else, I'm also looking through the pdf of Seth's new book. My thoughts...
1) Open sourcing a book like this is a ballsy move. Hats off to the
guy. He not only gets it, but gives it as well.. 2) His Web site shows
he's practicing what he preaches. He's asking permission to start conversations,
and providing a space for discussion -- all in a very useful and uncomplicated
way. Hats off. 3) Permission Marketing and the Ideavirus are about as
far as marketing can go from traditional marketing, and still be marketing.
Yet it's still marketing. It's still derived from the verb *to market*,
which is concerned with moving goods. It's still coming from the shipper's
point of view. Not from the shopper's. Not from the human beings who
are neither shippers nor shoppers, and who choose to see themselves
in neither role, even when they *are* shopping. I was at the Peet's
Coffee here in Santa Barbara yesterday, marveling at the range and passion
of conversation at the tables around the store and outside in the sun.
"Are these 'consumers?'" I thought. No way. They might be consuming
coffee in a literal sense, but in about ten other senses they were doing
something else. Mostly making culture. Let's face it: the Culture of
Coffee would not be culture if it was only about consumption.. It's
about connoisseurship, conversation, politics, entertainment, neighborhood.
Peets knows that. I think even Starbucks knows that. And Seth does too.
But marketing is his beat.
Thanks for Idea Virus Read it and will read it again; already ordered
several copies for colleagues after reading the free version. Like 'Permission
Marketing', I found it full of principles that just make sense - principles
I'm endeavouring to build into the culture of my new startup. Best wishes,
and I wish you every success for the future. Chris Worth
a note re why the powerpoint isn't up yet...it will be up next week]
Thanks for the info. In the spirit of it all, why not put up a link
stating this? After all, this may affect nitpicking sneezers. I reread
the article; most excellent! Only one little glitch... "turned a natural
resource ( such as steel or oil ) into something..." File this one under
nitpicks but steel is not a natural resource; it's a manufactured product
based mostly upon iron ore which is a natural resource. Best, Tom
comments: It would appear that one way to make money with this project
is to force people to buy the book by making the downloading process
so difficult.. It is truly awful. Rather than a script, the process
presents choices--terrible marketing! And there is no software diagnostic
to see if the necessary support technology is already installed, making
it necessary for a user to know how his or her machine operates. By
analogy, you would not be able to drive a car unless you also knew how
to service the rods and pistons. This is a terrible piece of product