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What people are saying about Ideaviruses:

name: Hal Spice
state: CA / USA
: This is the best business book of the year, and one of the best I have read. It is required reading for all members of Delta Venture Partners, and also required reading for all our clients - No reading, no funding!

Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin.
- Jay Levinson, author of Guerrilla Marketing

state: NC
comments:Ideaviruses can make or break a business in the net economy. This book outlines effective strategies to let your customers do your best marketing for you. Well worth a read.

name: Keith R. Crosley
state: San Francisco, CA

comments: Just like Godin's earlier "Permission Marketing" book, I devoured "Unleashing the Ideavirus" in a single sitting. What a great source of inspiration and practical ideas about viral marketing. Extremely thought provoking... Thanks, Seth, for making this book available for free on the net! Take the time to read this manifesto -- it's the best free thing you'll read this week.

From: Doc Searls
To: Seth Godin Date: Monday, July 17, 2000 1:42 PM
A blurb for you I just got infected by the Ideavirus book news, and dude, you have done it again. Mazeltof! "Seth not only gets it, he gives it as well. Unleashing the Ideavirus is living, livid, vivid proof."
- Doc Searls, co-author, The Cluetrain Manifesto

name: Anjali
state: Bombay,India
The internet is such a powerful medium - yet most companies fail to harness its true power. For instance online editions of magazines are exactly the same as the print medium. Unless this changes, and organizations start putting up better websites the ideavirus is just not going to spread!

name: Chris Abraham
state: DC/US
This is exactly what we are discussing at -- and you are doing it the right way and may you "tip" very soon and often!

posted to the Cluetrain list at While I should be doing something else, I'm also looking through the pdf of Seth's new book. My thoughts... 1) Open sourcing a book like this is a ballsy move. Hats off to the guy. He not only gets it, but gives it as well.. 2) His Web site shows he's practicing what he preaches. He's asking permission to start conversations, and providing a space for discussion -- all in a very useful and uncomplicated way. Hats off. 3) Permission Marketing and the Ideavirus are about as far as marketing can go from traditional marketing, and still be marketing. Yet it's still marketing. It's still derived from the verb *to market*, which is concerned with moving goods. It's still coming from the shipper's point of view. Not from the shopper's. Not from the human beings who are neither shippers nor shoppers, and who choose to see themselves in neither role, even when they *are* shopping. I was at the Peet's Coffee here in Santa Barbara yesterday, marveling at the range and passion of conversation at the tables around the store and outside in the sun. "Are these 'consumers?'" I thought. No way. They might be consuming coffee in a literal sense, but in about ten other senses they were doing something else. Mostly making culture. Let's face it: the Culture of Coffee would not be culture if it was only about consumption.. It's about connoisseurship, conversation, politics, entertainment, neighborhood. Peets knows that. I think even Starbucks knows that. And Seth does too. But marketing is his beat.

From: chrisworth
Thanks for Idea Virus Read it and will read it again; already ordered several copies for colleagues after reading the free version. Like 'Permission Marketing', I found it full of principles that just make sense - principles I'm endeavouring to build into the culture of my new startup. Best wishes, and I wish you every success for the future. Chris Worth

[response to a note re why the powerpoint isn't up will be up next week] Thanks for the info. In the spirit of it all, why not put up a link stating this? After all, this may affect nitpicking sneezers. I reread the article; most excellent! Only one little glitch... "turned a natural resource ( such as steel or oil ) into something..." File this one under nitpicks but steel is not a natural resource; it's a manufactured product based mostly upon iron ore which is a natural resource. Best, Tom

name: Metastory
state: CA
It would appear that one way to make money with this project is to force people to buy the book by making the downloading process so difficult.. It is truly awful. Rather than a script, the process presents choices--terrible marketing! And there is no software diagnostic to see if the necessary support technology is already installed, making it necessary for a user to know how his or her machine operates. By analogy, you would not be able to drive a car unless you also knew how to service the rods and pistons. This is a terrible piece of product management.


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