Godin is the ultimate entrepreneur for the Information Age."
principles of permission marketing are incredibly valuable to
everyone involved in media today."
Tercek, SVP Digital Media, Sony Pictures Entertainment
are going to have to learn how to deliver messages with frequency
and low cost if they are to cope with the increasing competition
for the consumer's attention. Seth Godin's Permission Marketing
is a big idea."
Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest
direct-marketing firm in the world, author of Being Direct.
and his colleagues are working to persuade some of the most powerful
companies in the world to reinvent how they relate to their customers.
His argument is as stark as it is radical: Advertising just doesn't
work as well as it used to -- in part because there's so much
of it, in part because people have learned to ignore it, in part
because the rise of the Net means that companies can go beyond
C. Taylor, Founding Editor, Fast Company
Marketing is a testament to Godin's profound grasp of digital
marketing. 'Interruption Marketers' everywhere would do well to
read this book."
Kwamme, CEO, CKS Group
here's a measurable method for marketing in a world filled with
Hippeau, Chaiman, Ziff Davis Inc