Permission Marketing by Seth Godin

"Seth Godin is the ultimate entrepreneur for the Information Age."

-- Business Week

"The principles of permission marketing are incredibly valuable to everyone involved in media today."

--Robert Tercek, SVP Digital Media, Sony Pictures Entertainment

"Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer's attention. Seth Godin's Permission Marketing is a big idea."

--Lester Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world, author of Being Direct.

"Godin and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to their customers. His argument is as stark as it is radical: Advertising just doesn't work as well as it used to -- in part because there's so much of it, in part because people have learned to ignore it, in part because the rise of the Net means that companies can go beyond it."

--William C. Taylor, Founding Editor, Fast Company

"Permission Marketing is a testament to Godin's profound grasp of digital marketing. 'Interruption Marketers' everywhere would do well to read this book."

--Mark Kwamme, CEO, CKS Group

"Finally, here's a measurable method for marketing in a world filled with clutter."

--Eric Hippeau, Chaiman, Ziff Davis Inc