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BUY Purple Cow.

The worldwide bestseller. Essential reading about remarkable products and services.

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What people are saying about the cow:

"I love this book! Part wake up call, part action plan, Seth Godin's Purple Cow shows organizations how to add distinction-and avoid extinction-in today's new economy."

Tom Kelley, General Manager, IDEO
Author of The Art of Innovation

 

"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."

Randall Rothenberg
Media and Marketing Columnist, Advertising Age;
Author, Where the Suckers Moon: An Advertising Story

 

"Purple cow is great inspiration for marketers who have the guts to make real changes and real impact!"

Amy Curtis
VP, JetBlue

 

"Definitely above the herd of typical marketing books."

Lee Ann Daly
Senior V.P. Marketing, ESPN, Inc.