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The worldwide bestseller. Essential reading about remarkable products and services.
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"I love this book! Part wake up call, part action plan, Seth Godin's Purple Cow shows organizations how to add distinction-and avoid extinction-in today's new economy."
"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."
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"Definitely above the herd of typical marketing books."