THE PURPLE COW WORKSHOP

If you send an email to sethgodin@yahoo.com (with the word PRACTICAL as the subject line) I'll be delighted to point you to my seminar-only blog which will give you all the details.

The seminar lasts about 6 and a half hours and is designed to take you (and others from your company or organization) through a process that leads to lasting change... and gets you to the point where you can solve your own problems. The focus is on ideas, idea diffusion, brands, marketing, persuasion and web design. Mostly it's about how to turn your group into a Purple Cow.

There's a 100% money back guarantee, but no one has ever asked for a refund.

The fee is $1,000, which includes you and a colleague. Bring your boss too if you can. Space is really very limited, so I'm unable to grant discounts. If you paid for the last seminar but were snowed out, you get to come to this one for free! 

TESTIMONIALS
Here are some photos and letters from the previous sessions.

Thanks for the day yesterday. I did not know what to expect and I was blown away with the takeaway. The interraction and your insights were right on the mark and very valuable. You're even better live! The day at your office is something I would recommend to anyone desiring to be a market leader. The office is great, the people were remarkable and the food wasn't bad. (quite good - hats off to Sushi Mike)

Mike Ferris
Partner,HCmrg

"Spending a day with Seth Godin is phenomenal. His presentations are
fantastic, his ideas are easy to understand, and his involvement with the participants is great. Throughout the day, Seth was asked to offer advice on a wide range of topics, business models, and industries. Without fail, he was able to provide multiple solutions - creative, strategic and intelligent - to each and every one. Seth is the purplest of cows - truly remarkable!"

Andrew Levitt
Big Pharma Marketer/Manager

 

Seth,
I just have to tell you how blown away I was by yesterday's session. I've been a "follower" since Permission Marketing but I learned just how far we are from where we need to be. Your insights on our web site were right on. I can't wait to start tearing it apart and rebuilding it. It was the fastest 6 hours I've ever spent.

I read Purple Cow on the way home and emailed 99 Cows to about 100 people I know this morning. Your insights are amazing, yet so basic. I need to stay tuned to "WIIFM" and ask myself why we deserve our clients/prospects time. As a matter of fact, my fez is on my desk to remind me of your philosophy.

Valarie M. Webster
Executive Director - Agency Relations
The Flanders Group