Posted 1:00 PM by seth godin

A Purple Cow I just stumbled upon

I finally had four Jet Blue flights in a row, enough time to watch my copy of Memento. This movie cost about $5 million to make and was one of the most profitable movies of the year (last year... the year before?).

It succeeded because it was remarkable. The movie runs backward. There are websites around the world devoted to decoding it. And the official site (which couldn't have cost $10,000 to make) is brilliant and only reinforces the puzzle.

Just as I sought out the movie ("people who bought Pi also bought Memento...") and told you about it, thousands of others did the same--

That's the point of the Purple Cow. Spend your money on reaching people who care, and who sneeze.

Start with the site and then see the film

Posted 6:27 AM by seth godin

My new book!

I promise this isn't the last time you'll be hearing about Purple Cow from me, and I promise not to hype it or bore you... BUT... it's a marketing book, it's self-published, it's a limited edition and you can't buy just one copy at a time. I'm selling twelve-packs at the apurplecow site. (my goal is for people to buy a bunch and share them--which is part of the point of the book.)

It's at the printer now and we're shipping in four weeks. You can find an excerpt in this month's Fast Company magazine. And we're about half sold out of the entire print run in two days. I hope you enjoy it.

Posted 8:56 PM by seth godin

Gloo in Business Week

This company has launched a protocol, not a product, and it's amazing to see how quickly a few motivated/crazy people can turn a mere idea into a hot product. The guys at gloo labs may be onto something.