http://www.sethgodin.com/sg/blog/sethgodin.html Riffs and links from the author of the bestsellers, ''Survival is Not Enough'' , "Permission Marketing" and ''Unleashing the Ideavirus'' 2003-08-14T01:53:32Z en-US http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106082601204611902 From my friend Marcia, a little Zen The Master in the art of living makes little distinction between work and play, labor and leisure, mind and body, education and recreation, love and religion. You hardly know which is which. You simply pursue seth godin 2003-08-14T01:51:32Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106073343245928021 No room left The September seminar in my office (the last currently scheduled) has just sold out. Thanks to all who are coming... it should be a lot of fun. (no, that's not me. I'm cuter.) seth godin 2003-08-13T00:08:32Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106070283983356807 So much for branding Here's an absolutely great article. Elevator pitches that don't work. They took 17 big companies, scrambled up their one line elevator pitches and tried them out on 350 smart marketers. The goal was simple. Match the pitch the to com seth godin 2003-08-12T15:40:39Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106063410691994950 Best summary yet of Purple Cow In an airline magazine! seth godin 2003-08-11T20:35:06Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106062963638870044 It's easy to be mean New trend in business journalism: muckraking, innuendo, schadenfreude, snide remarks and cynicism. From today's New York Times (Fast Company takes a senseless beating, including plenty of editorial opinion from the writer) to most seth godin 2003-08-11T19:20:12Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106037131024355463 So, who is Laci? Every once in a while, the Net is magically clairvoyant. Take a look at CorporateAlumni for today's example. This is a site that knows way too much about all the places you used to work, and who worked there with you. I did a search for seth godin 2003-08-08T19:31:10Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106030138005263412 Talking to ourselves Too much blogging is about the blogger listening to himself rant. You won't find that with Debbie Weil. Debbie actually has a purpose... she's collecting data and links and advice about using blogs for business. She also writes ab seth godin 2003-08-08T00:09:42Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106030078434478693 The big difference between marketing a product and a candidate Is not what you might think. Rolling out John Kerry or Howard Dean is a lot like any other big money product launch. No doubt the marketers will spend way too much money on TV, and no doubt seth godin 2003-08-07T23:59:30Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106018826382659330 As long as we're talking about Google... Check this out. Google News Alerts. Thanks to Burton Bruggeman for the tip. It appears that like the weather, everyone loves to talk about Google. I've received some amazingly good ideas for my, "What Should Go seth godin 2003-08-06T16:44:15Z http://www.sethgodin.com/sg/blog/2003_08_01_archive.html#106004774782232222 What should Google do now? So, aside from being the official poster child for discussions about the web, marketing or business models (I challenge you to find a pundit, including me, who can resist mentioning Google for ten pages in a row...), it's also seth godin 2003-08-05T01:42:07Z